The agri-food sector needs skilled workers
Our agri-food industry is expected to face a labour shortage by 2030, with some areas of the industry already experiencing a decline in the supply of workers. As a response to this, our ‘Day in the Life’ series aims to encourage young people to consider a career in the agri-food industry, by profiling a range of jobs that the industry has to offer. We need skilled people with technical and entrepreneurial skills to address some of the biggest challenges our food system faces, from mitigating climate change to combatting food fraud to feeding a growing population sustainably.
Young people do not receive food and farming careers advice
The lack of careers information young people receive about food and farming roles has also driven the development of this series. Many young people are disconnected about how food is produced and how it reaches their plates and in schools, there is less emphasis on teaching children about agri-food careers. Therefore, this series generates awareness about different careers and how they relate to the journey our food makes from farm-to-fork.
We provide a real-life snapshot of agri-food careers
Our videos enable young people to learn about the day-to-day tasks and responsibilities of a particular job. This helps viewers to decide whether they would like to uptake a career in the job being profiled. In each video, we also provide the necessary careers information the viewer needs to kick-start their journey.
Learn more about the Day in the Life of Videos here: